PRODUCT MARKET FIT
Running a Sean Ellis test for finding the Product Market Fit of a product
CONTEXT - WHAT IS PMF
A product market fit is to exist within a good market with a product that can satisfy the market itself.
Market Fit can be described as the precise point in time which your businesses product evolved to become attractive and satisfactory to a segment of the market and, hence, you are able to scalably grow your business.
The Sean Ellis Test
WHAT TO ASK
Most indicative question in a sean ellis test :
How would you feel if you could no longer use our product?
-Very disappointed
-Somewhat disappointed
-Not disappointed
If ratio of the answer of “Very disappointed” is more than 40% then you are good to go.
WHOM TO TEST
People who used the core product or the service.
People who have experienced the product at least twice
People who have experienced it in the last two weeks
WHY SEAN ELLIS TEST
Using the Sean Ellis test is essential for making knowledgeable decisions regarding launching your product, expanding its market share, or refraining from that and focusing on some updates. To summarize the main reasons for using the Sean Ellis test:
Look at your product from a different perspective to see all its faults.
Understand how users think of your product and collect their feedback.
Analyze user experience and decide if you need to update your product or not.
Make investment decisions based on a better projection of the product-market fit.
Based on the market fit test, plan an exit strategy as early as possible.
De-risk the consequences of expanding your business at the wrong time.
How we showed the PMF Survey in Neo
DATA SHOWED
It was time for an upgrade. We wanted to transform our one-page website to help early-stage small businesses launch their brands with beautiful landing pages, stores, professional profiles - all in one place.
30%
.co.site orders in the last 4 months published a Neo Site.
8%
more renewals when a Neo order included a published Site
50%
PMF survey responses asked for a better one-page site
24%
cancellations cited missing Neo Site features
How would you feel if you could no longer use Neo?
What is the main benefit you get from Neo?
Next
2 of 3
Next
How can we improve Neo for you?
3 of 3
Who are we building for?
RESEARCH
To understand who we were building for, we analyzed 832 old sites. I led a team of four to categorize each site by industry, sub-industry, and service type to identify key archetypes.
We dug deeper to assess the need for features like Appointment Booking, Payments, Testimonials, Galleries and more using industry trends and social media presence as indicators.
THIS HELPED US DEFINE:
Who our users were?
What will the Site consist of?
User goals and Business goals
Defining the goal
I listed down expected goals and challenges for this project.
USER GOALS
Launch their business online quickly with a website and email
Getting leads and growing their business
DESIGN & UX GOALS
Stand out in a crowded market
Make mobile effortless
Help non tech savvy users shine
BUSINESS GOALS
Boost retention
Improve ‘.co.site’ renewals
What goes in the site?
After diving deep into V1 websites built by our users, a few key sections kept showing up across different personas. We decided to make lego like building blocks for our users to create their websites.
So how would AI work?
STEP 1: SELECT YOUR BUSINESS INDUSTRY
STEP 2: CHOOSE THE DESIGN YOU LOVE
AND VOILA... CUSTOMISE YOUR SITE AND PUBLISH!
Neo didn't just provide a good-looking website. Users were able get leads and convert them into clients with contact forms. They could also track performance of their site with built-in analytics.
Some more features with AI
GENERATE DESIGN & CONTENT WITH AI
Creates layouts, text, and images tailored our users business, so their site is ready in minutes.
GENERATE TEXT WITH AI
Generates tailored headlines, descriptions, and copy to fill the users site with ready-to-use content.
Helping non designers shine
CHOOSE FROM PRE-BUILT TEMPLATES
Users can choose from a wide range of professionally designed templates catered to our persona.
STOCK IMAGES FOR STUNNING VISUALS
They can access a curated library of high-quality images without the hassle of sourcing photos.
CHANGE COLOUR THEMES
Users can switch between curated colour palettes to match their brand’s style and personality.
…AND FONT PAIRS
Allows them to pick from designer-approved font combinations to give their site a polished, professional look.
Business impact and metrics
3 MONTHS DATA
We rolled out Neo Site V2 in phases—starting simple, then adding AI features. By tracking user behavior and session recordings, we continuously refined the experience. Here’s what we saw 3 months in:
1108
Live sites
acme.co.site
Live
125 K
Unique site visitors
151 K
Site visits
972
Contact form submissions
Email address
Message
Submit
24.5%
Increase in M3 renewals for users who published their site
20%
Decrease in Publish rates. Hypothesis - it takes longer to make Site V2
Users loving Neo Site
“Your platform played a major role in my professional growth. It gave my business credibility, boosted my brand visibility, and left a lasting impression through its sleek design and layout — earning me consistent compliments on the website’s professionalism. Please do not close down; your impact is real.”
“The AI-driven features of Site are impressive, guiding me through the design process with smart suggestions that perfectly matched my vision.”
“I was able to design a well outstanding website for my blog website which brings conversion, highly recommend this website for you”
“I've struggled with web design for years and tried countless solutions. Neo Website Builder has completely transformed my experience. It's incredibly intuitive, allowing me to explore multiple design alternatives.”
“I was completely new to the concept of making a webpage for myself, and Neo made it not only possible, but fairly easy and even kind of fun!”
“I am enjoying the fact that I have a professional email and website together. Provides me with a professional look and feel for my business”
“l've been trying to get a website churned out for 8 months now! I've tried GoDaddy, Wix, a couple other competitors in the space....and nothing but freaking headache and heartbreak! The fact that I was able to have an actual website put together at ALL, let alone 8 hours, is a great testament to your product!”
We got signs to launch new projects
FUTURE SCOPE
Site only offering - Making a standalone product where users come with the intent of creating their site and upselling Email.
Site for custom domains - We also released Neo Site builder to users who have their own domains.
With this initiative, I learnt the concept of ‘Progress over perfection’ – Launching in phases let us learn and improve quickly rather than waiting for a “perfect” version.